Free to air channels have usually given free entertainment and even information to a lot of audiences in a whole country. Due to the cost needed with the maintenance and airing, FTA channels usually move away from satellites, and they considered other ways to air their shows.
Over the years, satellite connectivity has become a cost-effective option for a lot of FTA channels and the price vs point argument is slowly chipping away as well. There are many examples of today’s cost-effective solutions, such as multiplexes and uplink stations that scale well with usage growth and the latest technologies.
For starters, a satellite can now be seen as a huge investment for FTA channels. It can be used to extend their reach and delight customers all over the world while also gaining more ad revenue in the long run. UTV is one of the channels that reaps benefits from the satellite broadcast.
Advantages of using satellites
Satellite broadcasting has been there for a long time. It has seen a lot of challenges over the years but has managed to come up with solutions which makes it so reliable especially in consistent shows.
Today, satellite is seen as one of the most effective mediums to broadcast news and entertainment all over the world. Here are some of the known benefits of satellite broadcasting:
- Global coverage
- High-speed accessibility
- Location independent
- Vast bandwidth availability
- Instant installation and deployment
With a general sense of how satellite works, there are many reasons why FTA channels are now picking satellites to get a better reach and have a consistent airing as well.
The reach of satellites
When reaching out to a lot of audiences, the satellite works well and is unmatched. Unlike other broadcast solutions, using the satellite comes with a ready-made audience and has no limit even when it comes to geographic reach and other quality issues.
Viewers all over the world can access a certain FTA channel via satellite. In turn, that enables FTAs to grow their audience and also diversify their viewership. Satellite solution is cost-effective and it maximises the route to the market since it can deliver to all networks at once.
Using satellites to broadcast FTA channels can also boost its findability. A lot of programme guides feature all the channels that are found via satellite so it is a huge help to ensure that the FTA can reach a lot of viewers. That means more value for ads and funding for the channel in the long run.
Enhanced user experience
With higher ratings for any channel, there is a need for invested viewers to invest time and time again. That means the FTA needs to generate and keep a loyal viewership. The best way to do so is to invest in the quality of user experience, and a satellite broadcast is an easy way to improve that end.
Satellite connectivity has less chance of interruptions, and it can even broadcast clear images over a challenging terrain with also a higher bandwidth than other solutions. It also boasts a low-cost return link for interactive services.
It is clear that satellites can give channels the edge when asking for a broader audience. FTA channels rely on audience reach and loyalty to gain more interest in ads and revenue. With the enhanced reach, any FTA channel can find satellite broadcasting and connectivity an asset well worth investing in.
For starters, UTV is one of the many channels that have seen a lot of success as an FTA channel thanks to satellite broadcasting, and that says a lot about the effectiveness of satellites. In the long run, we may even see more FTAs using satellite as their main broadcast as it continues to be reliable in expanding a channel’s reach.
The future is bright for satellite broadcasting. People may look into it as a technology that advanced the level of television broadcast and it proves why most channels should make the switch as soon as they can.