Unjiru Television



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Technology

To attain and sustain market leadership, the company has:

  1. Provided the required high quality products and services, efficiency and reliability inorder to satisfy the high customer expectations.
  2. Use the latest technology to process its products in order to sustain a competitive advantage in the market.
  3. Use a low-cost of entry through sourcing of all equipment requirements from the most competitive suppliers to keep the costs at minimum.

Media Overview

The media industry can be broadly divided into two; the print and the electronic, both segments competing to certain extent to attract customers seeking entertainment, education and other types of information; for example that provided through advertising.

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Products and Pricing

Two distinct product lines are envisaged depending on the language of communication.

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Technology

To attain and sustain market leadership, the company has used various technologies.

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Location and Market

 

The company has offices and studio in Nairobi and the TV transmission is located on Mau Hills, some 28 Kilometers from Nairobi City Centre. This location is suitable because of the proximity to the target market of Nairobi, Machakos, Thika, Kajiado, Kiambu, Kerugoya and the environs.

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About Unjiru

Unjiru Television Network Ltd was licensed to operate a TV and Radio station by the communications commission of Kenya on 4th May 2006.

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