Unjiru Television

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Location and Target Market

Location
The company has offices and studio in Nairobi and the TV transmission is located on Mau Hills, some 28 Kilometers from Nairobi City Centre. This location is suitable because of the proximity to the target market of Nairobi, Machakos, Thika, Kajiado, Kiambu, Kerugoya and the environs. The site is also accommodates the JKIA aeronautical radar station that directs flights throughout East Africa.
The location is also served by with a well developed infrastructure to facilitate service provision. The transmitter site can be accessed using a graveled road and is well served with electricity.

Market we Serve
We serve the growing youth population ( 15-29 years) as the main market segment and adult contemporary ( 25-45 years) as the supplementary Market. Research indicates that the youth spend a lot of time and money on entertainment, education and information search. Peers play a big role in influencing the consumption behavior of their colleagues. Specific products offered to this market based on specific needs identified will therefore be consumed at ease.
The adult contemporary demographic group consumed commercials, news, art and music (Gospel, classic, country). This segment will be interested in lifestyle chats, current affairs commentaries and institutional products/programmes. For example advertisement for schools, churches and community based mobilization activities.

Why UTV?

The growing need for entertainment, education and subsequent information, has given the company an opportunity to identify a market niche for provision of high quality media services in the country.

Program Line-up

Download the program line-up by clicking here.